Our cause

With our mission of making beauty more human, we would also like to shine a light on everyone’s birthright to feel good in their own skin.

Each year, we choose to donate to a non-profit that not only supports those in need, but also aligns with our values as a brand. We donate a percentage of our sales every year to different non-profit organisations. In 2022, we're giving back to the Jed Foundation, a non-profit that protects emotional health and prevents suicide for teens and young adults in the United States.

"As someone with a history of depression, mental health is something that has always been important to me and to ALLIES, which is why we donate annually to non-profits. Healing is not linear; some days you have good skin, and others, you don't. The same goes for your emotional health." - ALLIES Founder, Nicolas Travis