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FOR ALLIES, FORMULA IS EVERYTHING

"I founded Allies to create supercharged skincare formulas that work for every skin type.
I base my formulas in science, but always try to push the boundaries of what is possible "
G121920A 1.357107 103.8194992 ALLIES FORMULA

Our story

Our story

“After experimenting with my own skin and trying to fix my problems with every type of product you can think of, I realized that the only way to get the results I wanted was to create formulas myself.

 I’ve spent the last decade developing and iterating on formulas, combining and experimenting with new active ingredients, and finding the right balance and amount of each one. What began as three original products has grown into an entire range to fit every step of your skincare routine. While we continue to break the rules of formulation, our product ethos of precision and quality remains the same. We never compromise on our products, ensuring that each one has gone through multiple rounds of rigorous testing before they’re launched. For example, our newest product, CE15 Bakuchiol Firming Oil, took 5 years and 78 revisions to complete.

Every year, we dream up new and unconventional products made fresh from the lab, push the boundaries of cosmetic dermatology, and continue to grow the Allies brand globally.

We can’t wait for you to experience our products and see the results for yourself.

Nicolas Travis

OUR MISSION

Our mission is to disrupt the way personal care items are formulated. We do that by using highly concentrated, clinically proven ingredients that help give you the results you want in fewer steps.

CHRONICLES
OF INNOVATION

OUR INNOVATIONS

01

2016

Peptides & Antioxidants
Firming Daily Treatment

“I wanted to bottle 100 benefits in 1 treatment. My first ever creation, and our most loved formula worldwide, took years to develop and iterate on. Now, it’s perfect and it’s yours.”

DISCOVER
02

2017

Promise Keeper Blemish
Sleeping Facial

“Formulas should do what they claim, and this formula delivers on its promises. I wanted to create a blemish-fighting formula that clarifies your skin and gives you a facial-like effect while you sleep.”

DISCOVER
03

2018

35% Vitamin C+
Perfecting Serum

“The world’s first 35% Vitamin C waterless serum. I wanted to solve the issue of oxidation and that meant making a waterless serum—something that hadn’t been achieved before with this high a concentration of Vitamin C. No water = no browning, meaning it remains potent and fresh.”

DISCOVER
04

2019

Molecular Silk Amino Hydrating Cleanser

“I call this a ‘smart cleanser’ – it removes makeup and daily grime while infusing the skin with nutrients and leaving it silky smooth. A pH-balanced universal cleanser that does it all.”

DISCOVER
05

2020

Prebiotics & Niacinamide Pore Refining Booster

My goal was to create the thinnest refining liquid to help penetrate the skin and refine pores faster. I designed this brightening formula to help boost the levels of good bacteria on the skin while strengthening the barrier and refining the appearance of enlarged pores.”

DISCOVER
06

2020

NEW SKINCARE
RANGE - PSA

“Good skin should be for anyone who wants it, not just for those who can afford it—that’s why I created PSA. My goal with PSA was to democratise efficacy i.e. reach more people who want high-quality, result-giving formulas at a more accessible price point.

DISCOVER
07

2021

Peptides & Omegas
Firming Eye Cream

“A high-performance blend of Peptides, my goal for this formula was to ensure that it would be the only eye cream you’d ever need.”

DISCOVER
08

2021

CE15 Bakuchiol
Firming Oil

I call this the face oil to end all face oils. I spent five years & 78 revisions on this formula, which combines the most innovative ingredients in the perfect balance to transform your skin with every drop."

DISCOVER
09

2022

MOLECULAR BARRIER
RECOVERY CREAM BALM

"This is a Bandage Balm for rapid skin barrier repair. I wanted to create a formula that functions like a bandage, repairs skin like a balm, and melts like a cream."

DISCOVER

Our Brands

At Allies, we're obsessed with formulas.

By combining supercharged concentrations of clinically proven actives, we create complex products that support your skin’s health at every stage in as few steps as possible. The idea of making formula-first products pushes us to constantly challenge industry standards because to us, formula is everything.

We hope that Allies of Skin stays by your side—and on your skin—for life.

High-quality skincare often comes at a price, but you shouldn’t have to sacrifice quality over cost.

PSA, a play on Public Service Announcement, for us, stands for Purposeful Skincare by Allies. We wanted to make a big statement with PSA, by creating a brand that democratised our powerfully efficacious skincare products that are highly-effective yet with a more accessible price point. With bright colours and boldly-named products, we created PSA not only as a strong statement and extension of Allies, but also a purposefully created line of products that you can both love and learn from.