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I had severe acne from the age of 13 until 21. My teenage acne happened overnight. I went to bed with clear skin, and the next morning, my face was covered with zits. It affected my self-esteem and my confidence — there were so many times when I did not even want to leave the house.
There were so many times I felt like I was going one step forward and two steps back. I was on antibiotics, prescription products, popular 3-step programs. I would use something, and it would clear up my skin temporarily, but then it would flare back up with even more breakouts.
More was more, so I coated my whole face with a 10% Benzoyl Peroxide cream multiple times a day. I would let it dry and then apply another layer like it was a mask. My skin turned rough, dark brown, and started peeling. That was my first brush with inflammatory hyperpigmentation.
I tried lasers. I got burnt, literally, by a combination of using something too strong or being treated by an inexperienced therapist. I ended up with patches of pigmentation that get more visible when my skin is irritated.
I took all these learnings, and I applied them to the formulas that we create. I hope they give you and your skin joy.
Nicolas TravisFounder & CEO
The ALLIES Story
ALLIES is the parent company of Allies of Skin and PSA. We are a team of passionate, talented individuals with offices in Berlin, Singapore, and Bangkok.
ALLIES was founded by Nicolas Travis, following his pipe dream of combining Biomedical Science and International Business into a start-up skincare line, and launched in 2016 with just three formulas that quickly generated global buzz.
Fast forward five years, and our products are sold globally at major international retailers like ASOS, Boots, Cult Beauty, Galeries Lafayette, Harrods, Liberty London, Revolve and Sephora. In this time, we have bagged multiple beauty awards and raised the bar with a few industry firsts.
The ALLIES Ethos
All our products are designed with the busy lifestyle of the modern multi-hyphenate in mind — to be simple to use while maximizing the functions of smart formulations. We combine supercharged concentrations of clinically proven actives into biocompatible formulas that support your skin’s health.
Each one of our formulas is thoroughly researched. For example, it took us three years and 37 revisions to create our 1st ever eye cream, a.k.a. Peptides & Omegas Firming Eye Cream.
Our Key Allies
Our most potent ingredients are called Key Allies and are at the core of our formulas. They work in synergy with one another to be as effective as possible and to kick in depending on your skin’s changing needs.
We thoughtfully include as many reparative and preventative ingredients as necessary, without any fillers or potential irritants that may compromise your skin’s optimal functioning capabilities. The goal is to help your skin repair, regenerate, and reset itself so it can perform at its best.
Allies For the Planet
We want to contribute to the health of the planet as much as the health of your skin. We use 100% recycled paper and soy-based ink for our boxes and shippers, and we never use virgin forest materials. We only work with SGS and FSC-certified vendors to maintain the highest level of sustainability possible.
Additionally, we have partnered with Treepoints to balance our environmental impact by planting a tree for every order placed on our website and contributing to current CO2e reduction projects in countries like India, Indonesia, Chad, Myanmar or Peru.
All our brands are PETA-certified as cruelty-free. We vow never to test on animals — only on skincare enthusiasts.
Allies For Life
Allies isn’t just our name; it’s a big part of what we are. We’re proudly LGBTQIA+ owned and operated and champion diversity in the beauty ecosystem. That’s why we make it our mission to celebrate every person’s unique and expressive identities regardless of gender or sexual identity, ethnic background, ability or age. As a beauty company, we know how important it is to be comfortable in your own skin.
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