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FORMULA
IS EVERYTHING

FORMULA
IS EVERYTHING

Everything we do is with the integrity of our formulas at top of mind. That means we only put out products with ingredients that have been researched, tested, and clinically proven or studied.

We are continuously updating our products to ensure that you get the most advanced formulas every time.

OUR MISSION

Our mission is to disrupt the way personal care items are formulated. We do that by using highly concentrated, clinically proven ingredients that help give you the results you want in fewer steps.

Our story

OUR STORY

“My skin changed overnight
— and not in a way I liked”

OUR STORY

“My skin changed overnight
— and not in a way I liked”

Nicolas Travis

Founder & CEO

@nicolastravis_

OUR BRANDS

Our Brands

At Allies, we're obsessed with formulas.

By combining supercharged concentrations of clinically proven actives, we create complex products that support your skin’s health at every stage in as few steps as possible. The idea of making formula-first products pushes us to constantly challenge industry standards because to us, formula is everything.

We hope that Allies of Skin stays by your side—and on your skin—for life.

High-quality skincare often comes at a price, but you shouldn’t have to sacrifice quality over cost.

PSA, a play on Public Service Announcement, for us, stands for Purposeful Skincare by Allies. We wanted to make a big statement with PSA, by creating a brand that democratised our powerfully efficacious skincare products that are highly-effective yet with a more accessible price point. With bright colours and boldly-named products, we created PSA not only as a strong statement and extension of Allies, but also a purposefully created line of products that you can both love and learn from.

ALLIES FOR THE PLANET

ALLIES FOR THE PLANET

We want to contribute to the health of the planet as much as the health of your skin. We use 100% recycled paper and soy-based ink for our boxes and shippers, and we never use virgin forest materials. We only work with FSC-certified vendors to maintain the highest level of sustainability possible.

Additionally, we have partnered with Treepoints to balance our environmental impact by planting a tree for every order placed on our website and contributing to current CO2e reduction projects in countries like India, Indonesia, Chad, Myanmar or Peru.

All our brands are PETA-certified as cruelty-free. We vow never to test on animals — only on skincare enthusiasts.